More specifically attendees will come away with resources and strategies for:

• Sourcing journal and news articles on myriad business research topics including library subscription databases.
• Conducting company research (publicly-traded and private companies) including competitor analysis, CSR activities, SWOT analyses, key financials and filings.
• Researching industry trends for industries domestically and globally, both broadly and narrowly (niche industries) defined.
• Searching library databases to uncover market research reports and market segmentation data.
• Using citation tools, especially Zotero, to collect, manage and cite research sources found including library subscription sources and information found on the free web.

This workshop is open to all Graduate level students and will feature specific examples relevant to MGMT 5150.