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The workshop covers business research fundamentals and offers an overview of citation tools. It is designed to assist with secondary research expectations for assignments/projects in the MBA program and will feature a few specific examples relevant to MGMT 5150 to place sources in the context of current MBA course work.

More specifically attendees will come away with resources and strategies for:

  • Sourcing journal and news articles on myriad business research topics including library subscription databases.
  • Conducting company research (publicly-traded and private companies) including competitor analysis, CSR activities, SWOT analyses, key financials and filings.
  • Researching industry trends for industries domestically and globally, both broadly and narrowly (niche industries) defined.
  • Searching library databases to uncover market research reports and market segmentation data.
  • Using citation tools, especially Zotero, to collect, manage and cite research sources found including library subscription sources and information found on the free web.

In-Person Workshop
Wednesday, September 26, 2018

5:30pm to 6:45pm
SSB N107

OR

Webinar – Online Workshop
Registrants will be sent a link and instructions to join the webinar prior to the workshop.

Thursday, October 4, 2018
12:00pm – 1:00pm

Register Here!