Meet one of the World's Top Marketing Leaders

Interested in Marketing? Join us:     Customer Experience Design: a Master Class Tuesday July 19, 2016 | 5:30 pm - 8:00 pm Presented by Professor Markus Giesler one of the World's Top 40 Business Professors Under 40   Creator of the groundbreaking Customer Experience Design (CED) course, the first-ever MBA class to be featured exclusively [...]

2016-11-10T15:55:17+00:00 July 13th, 2016|Categories: Community|Tags: , |

MBA student Wins Bronze at Cannes Lions International Festival

Olena Sapojnikova (BBA ’13) has always had a passion for cars. Her first job was at an auto mechanics and she continued to work in the industry as an undergrad at Schulich, doing everything from getting her hands dirty repairing cars to managing the numbers as an accountant. Now working for Lexus Canada as a Digital [...]

2016-06-29T10:41:34+00:00 June 29th, 2016|Categories: Community|Tags: , , , |

Taking Big Data to the Brewery: Glaukus’ MBAN Journey

Glaukus Chaves is an MBAN candidate at Schulich with over 15 years of experience in Telecommunications, Consulting, Banking, IT and CPG/Retail. The MBAN will be his second Master's-level degree after already completing an MBA in Marketing in Brazil. As Glaukus wraps up his final full academic term of the program he's looking forward to an exciting [...]

2016-03-29T14:49:34+00:00 March 29th, 2016|Categories: Academics, Community|Tags: , , , |

MBA Students Discuss Harley Davidson Branding on AMA Blog

It was announced earlier this term that Dr. Markus Giesler's Customer Experience Design will be the first-ever MBA course to be featured exclusively by the American Marketing Association. On a regular basis, members of the CED Class of 2015 will present a customer experience piece on's MBA Perspectives Blog. Congratulations to our Customer Experience Design [...]

2015-11-13T16:07:13+00:00 November 13th, 2015|Categories: Academics, Community|Tags: , , |

Schulich Sponsors Marketing Mag's 30 Under 30 Awards

A leading Canadian business publication and top authority on marketing and media, Marketing Magazine honours 30 young professionals under age 30 every fall in Toronto. Candidates are openly nominated by their colleagues and 30 are selected based on their contributions and creativity in the fields of marketing, media, communications and advertising. The winners pose for their [...]

2015-10-06T10:02:24+00:00 October 6th, 2015|Categories: Community|Tags: , , |

Every Student Wants To Take This Course. Here’s Why.

If you're a grad student at Schulich, chances are you're very familiar with Dr. Markus Giesler. He's a leading consumer experience design theorist, has been named by Fortune and Wired as a top professor on the rise, and has been recognized as York University's most publicly profiled professor. As the Chair of Schulich's Marketing Area, he's [...]

2017-09-19T14:38:18+00:00 September 24th, 2015|Categories: Academics|Tags: , , |