How would you market a new car?

Schulich MBA students Chelsea Margolis and Kelly Saltzman, as well as undergraduate team of Chantal Lim and Jenisha Pudasaini, submitted ideas that led to a Top 10 finish in Canada’s Next Top Ad Exec, the nation’s largest advertising and marketing experiential program. Both teams made it past the first two phases – initially submitting a two-page summary and then, as part of the top 25, a comprehensive marketing plan to launch a new GM car.

Kelly Saltzman and Chelsea Margolis

“Canada’s Next Top Ad Exec is a competition that involves both strategy and creativity. We had met in marketing class and thought it would be fun to team up,” Margolis says.

“We’ve had so much support from Schulich professors throughout the competition and learned so much. We’ve also been lucky to be taking classes this term like Brand Management and Social Media Marketing.”

This year the competition was fierce with 215 student teams entered from top business schools across the country. The final took place in Toronto at the InterContinental Toronto Centre where both teams fell just short of a podium finish. However the experience has proved valuable.

Chelsea Margolis and Kelly Saltzman standing in front of a red car


“This competition was one of the most incredible experiences of my MBA so far,” Saltzman said.

“Meeting inspiring people, both from the sponsoring companies and fellow competitors, I look forward to crossing paths with them again in the future and putting to use all the different skills I have acquired over the weekend.”