As digital disruption reshapes the global media landscape, ARTM 6340 – From Networks to Netflix: New Business Models offers a powerful lens into the future of the industry.

With a focus on best practices from Canadian and global media markets and the unique characteristics of content as a product, this course unpacks how the streaming players are competing with traditional media players. ARTM 6340 provides a real opportunity for active participation with de Wilde, as well as other industry practitioners and fellow students.

Led by Lisa de Wilde, Bell Media Professor of Media Management, this course examines how streaming platforms, traditional media, and emerging technologies like AI are transforming business models in Canada and beyond.

Classes take place Tuesday evenings at the main campus.
Ideal for MBA students interested in media, entertainment, or business innovation.

Enroll now. For more information:
Lisa de Wilde – ldewilde@schulich.yorku.ca
Mark Gualtieri – mgualtieri@schulich.yorku.ca

Why take ARTM 6340? Hear it from other students:

“A truly exceptional course… Lisa is an incredibly knowledgeable, kind, and supportive professor whose insights have profoundly influenced my perspective.”
— Clara Leite (MBA ’25)

“Every session was thoughtfully curated, with top-of-the-industry guest speakers… a turning point for me.”
— Shubhita Aggarwal (MBA ’25)

“A standout experience during my MBA journey… The Final Project and ‘Adopt an Executive’ were game changers.”
— Tejasvi Raj Sagar (MBA ’25)