More specifically attendees will come away with resources and strategies for:

• Sourcing journal and news articles on various business research topics using library subscription databases.
• Conducting company research (publicly-traded and private companies) including competitor analysis, CSR activities, SWOT analyses, key financials and filings.
• Researching industry trends
• Searching library databases to uncover market research reports and market segmentation data.

This workshop is open to all Graduate level students and will feature specific examples relevant to MGMT 5150.