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This workshop covers business research fundamentals. It is designed to assist with secondary research expectations for assignments/projects in the MBA and Masters programs at Schulich.

More specifically attendees will come away with resources and strategies for:

  • Sourcing journal and news articles on various business research topics using library subscription databases.
  • Conducting company research (publicly-traded and private companies) including competitor analysis, CSR activities, SWOT analyses, key financials and filings.
  • Researching industry trends
  • Searching library databases to uncover market research reports and market segmentation data.

This workshop is open to all Graduate level students and will feature specific examples relevant to MGMT 5150.

Webinar Session
Taught by Stephanie Quail, Business Librarian
Monday, February 3, 2020

12:00pm – 1:00pm
Join here: https://yorku.zoom.us/j/280059673

Register Here!


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