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Led by Stephanie Quail, Peter F. Bronfman Business Library

This workshop covers business research fundamentals and offers an overview of citation tools. It is designed to assist with secondary research expectations for assignments/projects in the MBA and Masters program at Schulich.

More specifically attendees will come away with resources and strategies for:

  • Sourcing journal and news articles on myriad business research topics including library subscription databases.
  • Conducting company research (publicly-traded and private companies) including competitor analysis, CSR activities, SWOT analyses, key financials and filings.
  • Researching industry trends for industries domestically and globally, both broadly and narrowly (niche industries) defined.
  • Searching library databases to uncover market research reports and market segmentation data.
  • Using citation tools, especially Zotero, to collect, manage and cite research sources found including library subscription sources and information found on the free web.

This workshop is open to all Graduate level students and will feature specific examples relevant to MGMT 5150.

In-Person Workshop
Tuesday, October 1, 2019

5:30pm to 6:45pm
SSB W133


Webinar Session
Wednesday, October 2, 2019

12:00pm – 1:00pm
A link to join the webinar via Adobe Connect will be sent to registered students by e-mail.

Register Here!

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