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This workshop covers business research fundamentals. It is designed to assist with secondary research expectations for assignments/projects in the MBA and Masters program at Schulich.

More specifically attendees will come away with resources and strategies for:

  • Sourcing journal and news articles on various business research topics using library subscription databases.
  • Conducting company research (publicly-traded and private companies) including competitor analysis, CSR activities, SWOT analyses, key financials and filings.
  • Researching industry trends
  • Searching library databases to uncover market research reports and market segmentation data.

This workshop is open to all Graduate level students.

Option 1
Taught by Xuemei Li, Business Librarian
Thursday, September 24

9:00 a.m. – 10:15 a.m. EDT


Option 2
Taught by Xuemei Li, Business Librarian

Tuesday, September 29
5:30 p.m. – 6:45 p.m. EDT
A link to join the webinar via Zoom will be sent to registered students by e-mail.

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