Shereen Ladha (MBA ’15) has been dancing since she was in diapers. She gained national recognition as a finalist in the first Canada’s Got Talent television show in 2012. However, she always kept her dancing passion and business pursuits separate, until she was inspired while completing her Schulich MBA to combine them.
“Through my MBA I learned how to create a personal brand and was able to position what made me different,” Ladha said. “I took a lot away from the Social Media Marketing class with Professor Rob Kozinets and Customer Experience Design class with Professor Markus Giesler where I felt confident developing and creating an experience around my YouTube channel and website.”
With those skills, Ladha is generating even more buzz with her Bollywood inspired YouTube channel, “dancewithSL.” Starting the channel after completing her MBA, she was named to YouTube Canada’s NextUp list, recognizing the nation’s top 15 up and coming YouTube celebrities.
“I am beyond grateful to be recognized by Google and YouTube. It shows they’re not only highlighting me, but my culture, and fostering the growth of ethnic content across the country,” Ladha said.