As the days grow sunnier, it means many graduate students will begin the long march to the convocation stage later this year. Each year different students take on a number of leadership roles in the Schulich community that have a direct impact on the quality of experience each grad student has during their time here.

This interview series will provide insight about students’ extracurricular leadership, professional achievements, and personal reflections.

– Frank Paul, Graduate Business Council President, MBA candidate, 2017

Class of 2017 Profile: Meet Daniel (Danny) Lovero, MBA Candidate

Part 1: Quick Stats

Age: 26

Hometown: Pennington, New Jersey

Undergraduate School and Degree: Eastern University, Accounting and Finance

Community Work and Leadership Roles: President, Business of Sports Club

Fun Fact: I live on a hobby farm, where my activities include birthing lambs and making maple syrup.

Part 2: Business Education & Achievements

Q: Where did you work before coming to Schulich?
I was Marketing Director of FitGolf. I oversaw marketing for the entire franchise nationwide and owned the Philadelphia franchise.

Q: Why did you choose Schulich?
In 2015 both my wife and I wanted to expand our education. Schulich is a great name that carries through North America and internationally, and I wanted more international experience. Schulich is known for marketing, consulting and sustainable business, and those were my priorities.

Q: Where will you be working after graduation?
BnR Media Group (parent company) and will also be opening my own marketing and media company under that umbrella.

Q: Which achievement are you most proud of in your career to date?
At my last job, I took a newsletter that was internationally renowned and did a complete revamp to incorporate media and reformat the material for millennials.

Q: Which academic or extracurricular achievement are you most proud of during your MBA?
I helped to develop the graduate side of the Business of Sports Club by creating a team of graduate students who planned and executed multiple events. This included participating in the Primetime Sports Case Competition as finalists!

Q: What did you enjoy most about Schulich? 
A: Business school is like trying to drink out of a fire hydrant – but you have to drink up as much as you can. I enjoyed that rush of responsibility while also taking on all those extracurricular activities.

Q: What was the most surprising thing about your MBA? 
A: The amount of group work. Every class had a group component including the 601 and it became a balancing act. MBA group work is all about finding ways to be creative in your problem solving and discovering ways to make it all work.

Q:What was the hardest part of your MBA?
The workload. The sum of all the parts makes for a difficult act of coordination and making it come together. Each semester is a four-month sprint-marathon.

Q: Who would you most want to thank for your success?
A: My dad. At a young age my dad had his own construction business and instilled a strong work ethic and drive in me. Secondly, my Professor at Eastern university (JoAnn Flett) – she got me interested in sustainability and sustainable business. She was also the first professor that made academics fun for me.

Part 3: Fill in the Blank…

“I knew I wanted to go to business school when…”
Danny: …
when I realized I wanted to sharpen my quantitative skills, and because I knew I wanted to one day teach at a university level.

“If I hadn’t gone to business school, I would…”
…have changed jobs and looked to further my career on my own. I would have left the industry I was in and gone into a bigger company for that type of experience (maybe an international one).

Part 4: Fast Favourites

  • Book: Seven Men: And the Secret of Their Greatness, which explores how each person can uniquely impact their ecosystems.

  • Movie: Unstoppable

  • Hobbies: Music (I play acoustic and bass guitar), media, photography and farming.

  • Professors: Joe Fayt, Mark Silver and Rosslyn Allen

  • Schulich courses: Marketing Metrics/Social Media Marketing Management/Brand Management

Stay tuned for more profiles of the Schulich class of 2017!