Meet one of the World's Top Marketing Leaders

Interested in Marketing? Join us:     Customer Experience Design: a Master Class Tuesday July 19, 2016 | 5:30 pm - 8:00 pm Presented by Professor Markus Giesler one of the World's Top 40 Business Professors Under 40   Creator of the groundbreaking Customer Experience Design (CED) course, the first-ever MBA class to be featured exclusively [...]

2016-11-10T15:55:17+00:00 July 13th, 2016|Categories: Community|Tags: , |

MBA Students Discuss Harley Davidson Branding on AMA Blog

It was announced earlier this term that Dr. Markus Giesler's Customer Experience Design will be the first-ever MBA course to be featured exclusively by the American Marketing Association. On a regular basis, members of the CED Class of 2015 will present a customer experience piece on ama.org's MBA Perspectives Blog. Congratulations to our Customer Experience Design [...]

2015-11-13T16:07:13+00:00 November 13th, 2015|Categories: Academics, Community|Tags: , , |

Every Student Wants To Take This Course. Here’s Why.

If you're a grad student at Schulich, chances are you're very familiar with Dr. Markus Giesler. He's a leading consumer experience design theorist, has been named by Fortune and Wired as a top professor on the rise, and has been recognized as York University's most publicly profiled professor. As the Chair of Schulich's Marketing Area, he's [...]

2017-09-19T14:38:18+00:00 September 24th, 2015|Categories: Academics|Tags: , , |