If you’re a grad student at Schulich, chances are you’re very familiar with Dr. Markus Giesler.

Talk im Hangar - 7 mit Johannes Willms als Moderator. Foto: ServusTV, 14.12.2010, Dr. Gabriele Sorgo, Kulturhistorikerin und Konsumforscherin an der Universitat Graz, Prof. Dr. Markus Giesler, Professor fur Marketing an der York University in Toronto und Inhaber des Lehrstuhls fur Strategisches Marketing an der Universitat Witten/HerdeckeHe’s a leading consumer experience design theorist, has been named by Fortune and Wired as a top professor on the rise, and has been recognized as York University’s most publicly profiled professor.

As the Chair of Schulich’s Marketing Area, he’s known by students for being an engaging educator, a cutting edge researcher and a recognized expert in the realms of technology, consumption, consumer psychology and market system dynamics.

Just as the field of marketing is rapidly evolving  – growing more dynamic, real-time and experiential – so is the curriculum at Schulich, thanks to innovative courses like Dr. Giesler’s MKTG 6800: Customer Experience Design. One of the most sought-after electives in the MBA curriculum, the course teaches students how to use data and concepts to design captivating customer experiences.

Last year’s MKTG 6800 students were profiled by Marketing Magazine’s MBA Lab and had overwhelmingly positive responses to the curriculum and learning outcomes.

This week Dr. Giesler shared some exciting news about the course:

“Customer Experience Design will be the first-ever MBA course to be featured exclusively by the global leader in marketing knowledge: the American Marketing Association. On a regular basis, members of the CED Class of 2015 will present a “customer experience” piece at ama.org. And since tomorrow’s marketing leaders need the best knowledge they can get, the AMA has generously agreed to grant to all Schulich CED students complementary digital access to all four AMA journals. I would like to thank everyone at the AMA and at Schulich for their generosity and support!”

We’re very excited to see the continued passion that our students put into their work for this groundbreaking course – and the interest from other marketing leaders and employers in our MBA grads.

To learn more about Customer Experience Design, click here.

Be sure to follow what Schulich’s CED MBAs have been working on by checking out the MBA Lab! Find out, for example, How Beyonce Makes Market-Based Feminism Work and How Disney Has Inspired Loyalty and Love.