Push the limits of your imagination and embark on an exciting journey into the Future of Marketing!

Schulich is pleased to introduce ‘The Future of Marketing’ (MKTG 6220), the world’s first graduate-level course on the topic.
In the course, students will have the opportunity to develop innovative marketing strategies using emerging digital tools such as Generative AI and augmented reality.

The course will be hands-on and allow students to research and create unique marketing campaigns using GenAI tools, including ChatGPT, DALL-E-3, Microsoft Copilot, Gemini, Perplexity, RunwayML, and others.

The curriculum includes a range of topics, including artificial intelligence, holograms and 3D advertising, AI agents and chatbot companions, Web3 and the Metaverse, Internet of Senses, and augmented/virtual reality. Students will also be challenged to critically analyze consumer privacy and ethical issues that arise with these new technologies.

The course concludes with an entrepreneurial group project, during which student teams will research, develop, and present their own future of marketing technology, service, or app.

Future of Marketing Institute
Upon successful completion of the course, students will be well-prepared for staff positions, internships, financial awards, and independent study courses at the Future of Marketing Institute (FMI). FMI is a global think-tank at Schulich dedicated to teaching, research, and outreach on future of marketing topics. The Institute’s digital magazine and social media offerings provide a platform for students to showcase their work to potential employers.

Your Instructor
Schulich Adjunct Professor Martin Waxman will teach the course. Professor Waxman is a well-regarded AI Futurist and LinkedIn Learning Instructor. He is also the creator of the ‘Digital Marketing Trends Newsletter, one of the most popular publications on LinkedIn.

Course Timing
The Future of Marketing course will only be offered in the Fall semester. Enroll now to reserve your spot.

Future Proof Your Marketing Career with MTKG 6220!