Our two student teams represented Schulich and put their business analysis, creativity, and presentation skills to the test at the National Finals of the L’Oreal Brandstorm competition this week. The competition took place at the L’Oréal head office in Montreal. Students presented to a panel of judges that included Frank Kollmar, President and CEO of L’Oréal Canada, Elise Hanen, Vice President of HR, and Rachelle Claveau, President of Publicis Montreal, L’Oréal’s marketing agency.
The National Finals invited teams of three students, selected from a pool of 150 teams, to create and develop a solution and strategic marketing campaign that creates a plastic-less future for the beauty industry. There were ten teams competing from six different schools.
Our graduate team comprised of Priya Rajkumar (MMKG ’20), Madeleine Cruickshank (MMKG ’20), and Andrea Ascarrunz (MMKG ’20) and our undergraduate team comprised of Sonia Savalanpour (BBA ’22), Noa Geva (BBA ’22), and Ayushi Agnihotri (BBA ’22).
This unique opportunity allows students to apply theoretical knowledge from the classroom to the professional experience of international brand management. It also allows L’Oréal executives to recruit from among the best creative talent worldwide by seeing candidates in action.
Our graduate team, which consisted of all Master of Marketing (MMKG) students, finished in third place. “Their idea, called ‘Urban Garden’, is a 100% biodegradable packaging solution that focuses on eliminating waste entirely without changing consumer behaviour. The idea also allows Maybelline consumers to plant a section of their cosmetic products to create their own urban gardens,” shared Professor and Program Director of MMKG, M. David Rice. “Congratulations go out to our three outstanding Master of Marketing students!”