In this workshop, you’ll learn about business research fundamentals. The workshop is designed to assist with secondary research expectations for assignments/projects in the MBA and Masters programs at Schulich.

More specifically, you’ll come away with resources and strategies for:

  • Sourcing journal and news articles on various business research topics using library subscription databases.
  • Conducting company research (publicly-traded and private companies) including competitor analysis, CSR activities, SWOT analyses, key financials and filings.
  • Researching industry trends and searching library databases to uncover market research reports and market segmentation data.

This workshop is open to all Graduate-level students.

Register for one of the workshop options below! Both workshops will be offered as live synchronous Zoom sessions.