In this workshop, you’ll learn about business research fundamentals. The workshop is designed to assist with secondary research expectations for assignments/projects in the MBA and Masters programs at Schulich.
More specifically, you’ll come away with resources and strategies for:
- Sourcing journal and news articles on various business research topics using library subscription databases.
- Conducting company research (publicly-traded and private companies) including competitor analysis, CSR activities, SWOT analyses, key financials and filings.
- Researching industry trends and searching library databases to uncover market research reports and market segmentation data.
This workshop is open to all Graduate-level students.
Register for the workshop below! The workshops will be offered as live, synchronous Zoom session.