It was announced earlier this term that Dr. Markus Giesler's Customer Experience Design will be the first-ever MBA course to be featured exclusively by the American Marketing Association. On a regular basis, members of the CED Class of 2015 will present a customer experience piece on ama.org's MBA Perspectives Blog. Congratulations to our Customer Experience Design [...]
A leading Canadian business publication and top authority on marketing and media, Marketing Magazine honours 30 young professionals under age 30 every fall in Toronto. Candidates are openly nominated by their colleagues and 30 are selected based on their contributions and creativity in the fields of marketing, media, communications and advertising. The winners pose for their [...]
If you're a grad student at Schulich, chances are you're very familiar with Dr. Markus Giesler. He's a leading consumer experience design theorist, has been named by Fortune and Wired as a top professor on the rise, and has been recognized as York University's most publicly profiled professor. As the Chair of Schulich's Marketing Area, he's [...]